Every company has a potential to achieve fantastic results using the simple principles of their email campaigns. This article examines the three principles that can help you reach your e-mail market potential.
Subject Lines
Line subject is one of the most important e-mail. Start by identifying the length of the e-mail campaign. You are sending mass e-mail or will be updated on a regular basis?
Monthly newsletters and regular updates can benefit from using a fixed object, such as, "This month [the company] press." If you want a more flexible subject line, be sure to include at least a consistent or easily identifiable. Numerous studies have identified that the use of a trademark, company or product in the subject line can increase readership. The aim should be to your e-mail easily identifiable.
The art of writing the subject line is similar to that of holders of writing. Find inspiration in their daily work and read articles related to your target market. This will help you know what inspires your market. Do not be afraid to ask their campaigns and be open to trying something new.
Text to balance the image
In the recent article by eMarketer, found that business-to-business campaigns to get a higher click through rates when mail is more text than images. However, awareness of enterprises and consumers has reached a higher click through rates when an e-mail with the photo of the text.
Test different image to the balances of text in your campaigns. You can even try to use the same links to images and text to see what works best. Make your readers prefer to click on the text or image? I tested this recently on a sample of our own permanent e-mail campaigns and found that some links text-based links to images upgraded. But what works for one company can not work for another, then a test to see which is ideal for your text ratio of the image.
Test for perfection
E-mail marketing is not an exact science. You should test your email creative and try different approaches. Always take a conscious approach to your marketing. Plan what you are doing and why you want to do.
Only a change in one or two parts of the country at a time. For example, you start experimenting with new lines. Use a product name or product name to enhance readers? Then you can test something else. For example, by (name) you are looking for your e-mail. You can get a better response by using individual names as "Trevor Munday," Or a major impact on the brand?
Monitoring changes and try to find a winning project. Once you have the winning design, you can focus on writing great content on your e-mail. Do not forget to check the strategy, at least once a year. The time spent on the results of the analysis and testing of new approaches is always time well spent.
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